Photography by Jeff Newton

DPP at The Real Deal’s Residential Forum

This past Friday The Real Deal hosted its annual Los Angeles Residential Showcase and Forum, bringing together influential real estate players from several leading agencies. Deasy Penner Podley’s George Penner was there to discuss the ever-changing state of the residential market. Penner was honest about the current state of the Los Angeles luxury residential market… Keep reading

“The first 3 months of the year sucked”: Industry pros on LA’s luxury market slowdown

By Natalie Hoberman George Penner, CEO of Deasy Penner Podley, didn’t mince words in his description of Los Angeles’ high-end residential market. “The first three months of the year sucked,” he said. “It was terrible.” That slowdown and a wave of discounted re-listings dominated the discussion among Penner and other industry players at The Real… Keep reading

The Real Deal LA Residential Showcase + Forum

The Real Deal brings together influential real estate players for events that spur brand awareness, smarter solutions for growing networks and substantial ROI. This year, The Real Deal residential showcase and forum boasts over twenty sponsors and over fifty industries represented. The upcoming forum will feature two relevant panel presentations and Q&A discussions. The first… Keep reading

Deasy Penner to buy out Podley Properties

  By Gregory Cornfield The wave of consolidation involving California residential brokerages is showing no sign of abating. In the latest combination, L.A.-based brokerage firm Deasy Penner said it will buy Pasadena-based Podley Properties to expand its presence in Southern California. The deal will create a network of almost 300 salespeople from Malibu to Palm Springs,… Keep reading

Pasadena’s only Case Study House hits the market

By Natalie Hoberman Architecture fanatics have a new reason to move to Pasadena. The famous Case Study House No. 10 on San Rafael Avenue has hit the market for $2.99 million, Curbed reported. The 1947 Pasadena home was part of Arts and Architecture Magazine’s famous case study program, which featured experiments in residential architecture and… Keep reading